VELA

VELA

STUDIOS

STUDIOS

client
META
role
[ SERIES DIRECTOR ]
[ DIRECTOR OF PHOTOGRAPHY ]
[ POST PRODUCTION SUPERVISOR ]
LOCATION
[ LOS ANGELES, CA ]

VELA was tapped to direct and produce a series of high-impact video shorts for META, spotlighting some of the biggest names in streaming culture, including Pokimane, PayMoneyWubby, Fuslie, Valkyrae, and AngelsKimi. Each short acted as a visual lookbook—an immersive portrait designed to encapsulate the essence of the streamer’s personality, content style, and brand identity.

Through close creative collaboration, VELA crafted bespoke concepts for each creator, blending stylized cinematography with narrative-driven edits to bridge the gap between gaming and lifestyle. In tandem, we partnered with platforms and brands such as Facebook Gaming and Xbox to ensure the content could live across multiple ecosystems—elevating both personal and commercial storytelling.

The result was a fresh visual format that reimagined how streamers present themselves to fans, brands, and the broader creator economy.

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