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Project Description: Red Bull Can You Make It – IRL
Red Bull Can You Make It – IRL was an ambitious, continent-spanning live streaming experience where we broadcasted live from a new city and country every day for 9 straight days. Starting in Hungary, our crew and cast set off on an unforgettable journey across Europe—navigating daily challenges, crossing cultural borders, and immersing themselves in each new environment—all while carrying no cash, cards, or phones. Just Red Bull as currency.
Our production team captured every twist and turn of the adventure in real-time, bringing the raw energy and unpredictability of the race to viewers around the world. From the streets of Bratislava and Salzburg to the Alps, the journey culminated in Amsterdam, where after 9 grueling and exhilarating days, the team crossed the finish line—having streamed nonstop from sunrise to sunset and beyond in one of the most demanding, rewarding formats we’ve ever tackled.
This was more than just a live stream—it was a real-time story of human connection, adventure, and the challenge of pushing physical, mental, and technical limits. Powered by Red Bull and supported by Twitch, Red Bull Can You Make It – IRL set a new standard for immersive, travel-based live entertainment.
